How to set up Facebook lead generation
What is a lead?
What is lead generation? Business is impossible without customers. They should come in a stream, for this many agree to use advertising in search and use such a resource as social networks. For example, in contextual advertising, instant sale is best realized. But social networks are a great way to create deferred sales. This is a feature related to lead generation. It is she who comes to the fore.
We will be happy to explain to you how to generate leads on facebook.
In the field of online sales, there is a different terminology. Then why are many people interested in generating leads on Facebook for business? Business is conducted somewhat differently here. Everything is processed remotely, electronic documents are valid, and, of course, you need to be extremely careful when handling personal data.
So, in modern business, the term “lead” is used. Leads are the contact details provided by potentially interested persons, prospective clients. Usually, the generation of leads through advertising takes place almost imperceptibly for the client. They remain in your contacts, their interest needs to be relentlessly heated.
Facebook lead generation form
Each resource has its own peculiarities in doing business. For facebook, lead generation is considered separately. Facebook has a complete set of tools, thanks to which advertisers receive the right number of applications. Lead generation on facebook is a special resource of Ads manager, it helps to generate applications in the ecosystem itself. This is a simple virtual questionnaire. It is needed as a feedback form. Clients are currently quite familiar with it.
Facebook Instagram’s simple lead generation form is created by you and you choose the questions that the audience will have to answer. Their number and content in the form of lead generation is not limited. This is a good way out, even if you don’t have websites and other landing pages.
How is this option useful for business?
Usually, Facebook’s form of lead generation is mastered quickly. This is a simple way to solve the following tasks:
- Find new email subscribers.
- Add to yourself requests for services.
- Make free services more popular.
- Improve the demand for price calculation applications, etc.
Positive differences:
- When sending leads to Facebook email is set up, you will see extensive features;
- Advertising works without a website;
- Operational result. The first applications are possible right on the day of launch;
- Low cost of the lead. This is explained by the ease for the user.
How to create a Facebook Ad with a lead form?
It is not very difficult to run such an ad:
Creating a new advertising campaign using the interface.
Activate “Lead Generation”.
We find the business page on whose behalf it is supposed to run the ad and accept the electronic terms of use.
We select the audience settings for ads: we are looking for the city, gender and age of the intended target audience. All this is setting up Facebook ads with generation here in the keys it is written differently, 12 is the number of leads for visitors. If you are only interested in local residents, we find a suitable item.
We are looking for a placement (an ad will be shown here). Unnecessary ones should be disabled, they are automatically enabled.
We make a suitable schedule of impressions, calculate the daily / total budget, solve the issue with the time of disabling ads. If there are fears of unplanned spending, it is better to turn off the budget.
Such a resource as a schedule allows you to facilitate the processing of leads directly during working hours, there is no need to wait all night. The “closing” of a lead in trading is directly related to speed.
And finally, we think over the sequence of displaying ads. There is no need for excessive impressions, everything should be in moderation.
How to improve creativity:
Any form of lead generation is designed concisely. About 20% of the text is left on the image so that Facebook itself does not cut the coverage.
Check the preview of the ad, then potential customers will be immediately visible.
Briefly state the whole point in the very first lines.
Use the option of the item “Automatically show scoring cards first”.
As practice shows, the “More Details” button is the most clickable. It serves as a call to action.
First, the listed settings are made, only then the form is created. This can be done using the following steps:
Click “New Form”. Find the Russian language, give the form a name, allow repost. In the form type, it is better to choose an increase in volume. Provide minimal information, upload a picture, enter the selling title, add a description of the product/service. Add a Call To Action and find user data in the list, they can be selected based on business objectives.
There is also such an option as adding a manual input field. In other words, it is better to make settings painstakingly. The completed form will not be sent if the visitor intentionally does not fill in any of the fields. Then a link is provided.
Now it’s time to set up the “Thank You” page. When choosing where to download facebook leads, make a choice on the full options, with different possibilities. This is a kind of confirmation that the application has actually been sent, it is being made for the user. Several possibilities are also recommended:
Download. The button appears if the client wants to download something in addition to the suggested one.
Website. It is necessary to invite the client for the transition, if there is such a need.
To call. Publish the phone number. Often an impatient client just has to call you.
To complete the editing process, you need to click the appropriate button.
Places where applications are downloaded
How is the Facebook lead generation checked after the settings? Several options are offered to access the available applications:
We go into the ads, click on the leads and take the applications of the desired date.
Then we switch to the business page: Publishing tools – Library of forms.
All this is painstaking, but not difficult work. If you look at it, the generation of leads in Facebook and other resources is carried out in a short time. But to save your time, you can always apply for Facebook lead generation services from Mango-Marketing.
SMM and SEO promotion
Promoting your products and services on the Internet is quite troublesome, especially for a person who does not understand it. When seeking help from SEO and SMM specialists, the client often receives a list of numerous advantages of one or another option. But this does not allow him to make a choice in any way. What are the similarities and differences between SEO and SMM? How to choose the most optimal type of promotion so that the promotion is effective and the business makes a profit.
SEO: what is it and how to use it?
SEO (Search Engine Optimization) refers to a set of site optimization actions designed to increase the position of the resource in the ranking of various search engines. If the site gets to the first page of the search results, then this has a positive effect on the growth of its traffic. After all, more than 85% of people prefer to be content with only the results that they see first. And an increase in the number of visitors to the resource entails an increase in profits, brand awareness.
SEO also helps to increase the conversion of existing traffic. The complex of promotion works includes improving the design of the site, increasing its convenience for visitors, creating interesting content, etc. Improving each parameter by at least a small percentage allows you to promote the resource more efficiently.
SMM: What is it and how to use it?
SMM (Social Media Marketing) is used for promotion through social networks. Instagram, Facebook and Twitter are the most popular, with users anywhere in the world. It is attracting the attention of visitors that is the main task of SMM. The target audience is attracted to the community in the right social network through fascinating content, collecting feedback, conducting various activities (games, contests, sweepstakes, voting, etc.), official and informal communication with community members, and targeted advertising is configured.
Social media marketing works with a cold audience, it almost does not stimulate direct sales. Therefore, advertising should not be too intrusive, so as not to scare off a hypothetical target audience that could become a consumer of a company’s service or product. It should attract a potential customer, give him information about the product. An important point is the possibility of using user experience (feedback, exchange of opinions in comments), and communication between community members.
Similarities and Differences between SEO and SMM
The main difference between SMM and SEO promotion is the object of promotion. With the help of SEO, websites are promoted, and SMM helps in promoting the brand on social networks.
The second difference is the main goal of promotion, SMM specialists strive to make the brand recognizable, increase user loyalty, and SEO specialists are aimed at increasing the quantity and quality of website traffic, increasing the necessary actions (subscription, registration, purchase, etc.).
Pumping speed
The speed of progress is one of the leading indicators, especially at the very beginning of the process. The existence of a nascent business often depends on the speed of achieving the first results of an advertising campaign.
SEO digital marketing is a slow process, since even with the full preparation of all processes, it takes time for the site to be checked and indexed by search engines. In combination with other factors (for example, the presence of external links, features of the behavior of the target audience). It is clear that it will not be possible to achieve high traffic figures in a couple of days. And too fast an increase in the reference mass can lead to the opposite effect and blocking in search engines.
At the same time, a competent SMM specialist can lead to the desired result in a few weeks. This is ensured due to the fact that social networks update information at a very fast pace. Accordingly, any information posted in the company’s community may appear before the eyes of a potential client within a few minutes after its publication.
The cost of promotion
Any advertising project is limited by budget possibilities. With a small budget, SMM is an ideal tool, the costs of which consist of creating and designing a company page (group), regularly filling it with content and launching advertising campaigns (paid posts, targeting). Often all this can be handled by one person or a small group (SMM manager, copywriter, targetologist).
For SEO, it is necessary to have a working website, the creation of which requires:
- hosting and domain name rental;
- programmer services;
- design services;
- copywriter services.
All this requires high expenses. In the future, additional costs may arise (purchase of external links, regular replenishment of content, site moderation). An SEO optimizer can work in the company’s staff (additional expenses in the salary fund) or be a freelancer (it is not a fact that such a specialist will delve into all the features of the business). Therefore, most often you have to do it yourself or can just sign a contract with a marketing agency.
Promotion support after launch
If in SEO the most labor-intensive part of the work falls at the time of the launch of the project (external and internal optimization of the site, correction of defects), then its maintenance requires much less time and money injections. In most cases, it remains only a few times a week to make adjustments, track ranking algorithms.
While in the case of SMM promotion, the situation is reversed. The time spent on maintaining the operability of the page (group) requires at least 2-3 hours of work daily (updating content, processing incoming requests, deleting useless information, maintaining activity).
Versatility
From the point of view of this parameter, SEO takes precedence, since regardless of the type of business area, you can create a website for it. While services and consumer goods are well promoted in social networks. Wholesale sales, specific services and products almost do not find their target audience in social networks. With SEO in this case, it is much easier, customers themselves will contact the company through search engines.
What to choose?
If we consider both methods, it becomes clear that a competent strategy should be multidirectional and include the maximum number of options for Internet channels for communication with the target audience.
Compared parameters | SEO | SMM |
launch speed | low | high |
costs | large expenses | small investments |
duration of the effect | long-term effect | requires constant support |
targeted traffic | high percentage of interest | the presence of a large number of disinterested and inactive users |
versatility | universal | narrowly focused |
The ever-growing popularity of social networks does not prevent search engines from taking a leading position in attracting targeted traffic to the desired resource. Search engines also include links to sources in social networks in their search results. Therefore, the most effective strategy is to combine different promotion tools.
In conditions of a limited budget, it makes sense to start promotion through SMM, and subsequently invest in SEO. After all, the main advantage of such promotion is working with a formed interest, since such traffic will be cheaper and more targeted. A well-established website is able to generate a high flow of visitors without large investments in social networks (for example, you can duplicate articles from the site in a social network).
SEO and SMM complement each other, site visitors move to a group, the format of which allows you to communicate, write, share content with friends. There is also a reverse process, when subscribers, after getting acquainted with the company on a social network, go to the site to place an order.
There is no clear answer to the question of which is better – SMM or SEO. It all depends on the situation. Mango-Marketing will help you figure out and find the right answer for your case. Apply for a comprehensive promotion or pumping of one concrete promotion tool!
SMM strategy
The possibilities of social networks have long been appreciated by users from a simple schoolboy to an adult businessman. The development and promotion of pages gives unlimited ways to entrepreneurs and lovers of creative direction. The specificity of Western social networks is openness in terms of usage statistics and segments of registered citizens. But research shows the potential for communication and interaction within social platforms.
- Adult residents have at least two personal pages visited by them daily (about 45% of network customers);
- Approximately 62% of the tested authorized users log into accounts weekly.
When translating data into figures, the volume of possible consumers of advertising and services is striking. It turns out that about 80 million people (teachers, students, mothers and grandmothers, etc. categories) pay sustained attention to a fruitful presence on public virtual platforms. Social networks are simply overflowing with diverse target groups.
Connecting a diverse audience and businessmen who dream of fame, but devote little time to the strategies of their pages, is possible for a skilled SMM specialist. Working with content will certainly please customers with the fruits of success in expanding the reach of the population and increasing subscribers. But not all of them are familiar with the schemes of work through social promotion channels, and some have a distrust of cooperation in a new format.
Those who want to understand the intricacies of strategic impact on a wide audience and gain advantages over competitors can fully trust this article.
SMM — what is it?
Of course, many people have come across this abbreviation, but not everyone knows what it means and what SMM specialists do in general, what social networks have to do with it and why all this is needed. Let’s figure it out.
First of all, let’s decipher the abbreviation: SMM literally means “social media marketing”, and this is a rather vague definition, let’s concretize it. Initially, SMM implies marketing in a broad sense on social media platforms — in social networks, to put it simply; this type of marketing symbolizes working directly with people, as a rule, without direct sales, everything is much more subtle here. SMM implies supplying the audience with content that can influence the consumer decision of a potential client.
Tasks that SMM solves
Alas, even some SMM specialists do not fully understand this, and so do entrepreneurs, so there is a great risk of hiring an incompetent specialist who promises golden mountains. To avoid this, you need to understand what the goals of this type of promotion are.
To begin with, it’s worth figuring out what social networks can bring to you as an entrepreneur, because for all its versatility, this tool is far from universal. Let’s draw parallels.
Here is a simple example: there is a hacksaw for wood, and there is a hacksaw for metal. A hacksaw designed for woodwork cannot cut a piece of metal and it is important to understand this. It is also important to keep in mind that people who promise to cut a piece of metal with a hacksaw on wood, let’s face it, are liars and scammers.
The main task of SMM is to make your brand a part of the daily life of customers and potential customers, to create the brand image you need in their heads, to make it more recognizable. An SMM specialist should interact with potential clients, provide them with interesting content and form a positive impression. For this there are many tools inside social networks: live broadcasts, communication in comments, answers to questions of interest.
Separately, it is worth highlighting the work with a negative reaction, SMM allows you to quickly transform it into a positive one by publicly resolving the issue of a dissatisfied client, this will not only return his loyalty, but also show other clients that your company is ready to meet, solve problems and be present in the life of the audience in every possible way.
Also, a competent SMM specialist is able to influence the audience, encouraging customers to independently spread a positive impression about the brand, for example, in the comments of the same social networks or in personal communication. It works like this: the client feels an emotional connection with the brand – if he feels that the company cares about its customers, it encourages him to defend this brand in controversial situations. In addition, such clients are more likely to advise their friends to use the services of your company, and their activity on your resources in social networks (depending on the specific of the social network) will display information about your brand in the activity feeds of its friends list.
In order to be able to competently solve the tasks described above and brilliantly develop the “face of the brand” in social networks, planning is carried out before the start of SMM work – they form an SMM strategy.
What is an SMM strategy? This is hard work on creating a personal brand/product that needs to be competently promoted on social networks. It is worth noting that this process takes a considerable amount of time: from 2 weeks to a month, because it must be of high quality, clearly thought out and completely rational. It would seem that when running social networks, it is enough to post a photo, write a text to it – that’s it: the audience is interested! But the mechanism for creating high-quality content is much more complicated. Ordinary users use social networks superficially, not even suspecting what a difficult job is behind the creation of a personal brand.
If you decide to form an SMM strategy for your account, you should answer 6 questions that will help you navigate the promotion:
- My audience: who should I sell to?
- My niche: what to choose?
- What can I sell?
- How to do it productively?
- Where and how can I promote my brand?
- What ways can I develop my product?
It’s worth noting that you should answer these questions before contacting account promotion specialists. Only by understanding your preferences on your own, you will be able to achieve the best results.
If you decide to apply to a special agency, you need to understand that a certain specialist is responsible for each job:
– the marketer is engaged in CA and content planning.
– a content manager/copywriter writes posts, creates stories, or makes a content management plan.
– the targetologist sets up ads to promote the profile.
– the designer/visual manager creates a general view of the account and helps with the design.
To create an interesting, useful and visually aesthetic profile, it is important to take into account the work of each specialist, and this will also help speed up the whole process. To get all these turnkey services, you can write to us. Mango-marketing is a company that carries out high-quality SMM promotion and brings effective results to your business.
Who is the SMM marketer?
The abbreviation SMM means Social Media Marketing. A specialist, working in this field, is primarily a strategist. He creates and thinks out a strategy for promoting brands, companies or individuals. Generates unique content that attracts the attention of users. The key skill of a marketer is to choose the necessary tools for a particular case, and do everything to make the company flourish.
What does an SMM specialist do?
The main task of the SMM developer is to gather a target audience of consumers around the object that he is promoting. The main thing is to unobtrusively bring subscribers to action: buying a product, participating in a flash mob, subscribing to content. To do this, the marketer uses various tools:
- Collects and systematizes the information of competitors’ content;
- Writes advertising and informative articles;
- Appeals to opinion leaders for native advertising.
If we take into account the fact that about 80% of the entire population have access to the Internet, and most of them are regular users of various communities, then competent marketing in social networks can take business to a new level. Add new fans to the brand, and increase sales to the promoted company.
The work of the SMM operator includes:
- Analysis and creation of the target audience;
- Collaboration with bloggers;
- Setting up targeted advertising;
- Content filling, text support;
- Evaluation of hypotheses and preferences of visitors, through A/B testing;
- Preparation of a content plan;
- Drawing up the general concept of the account;
- Maintaining the image of a brand or an individual;
- Communication with subscribers.
SMM promotion in social networks helps to achieve the following goals:
- Increased traffic;
- Increase in the number of sales;
- Creating the company’s image;
- Increase brand awareness.
Instagram, Facebook, Telegram, Tik Tok are actively used for promotion. Each social network has its own technical features, as well as its own target audience.
Responsibilities of the SMM Manager
The tasks of a specialist will depend primarily on the company or agency with which he cooperates. In some cases, the responsibilities will be limited to drawing up a content plan, and filling with content (writing articles, ordering illustrations). And sometimes you will have to take on the duties of a targetologist.
Profession SMM-specialist
The SMM profession does not imply direct sales, the marketer uses other tools. Customers turn to creating content that is important to consumers. Therefore, it is necessary to make the right choice of a social network for promotion. For example, a beauty blogger or beauty salon services, it is advisable to promote on Instagram, and a rising pop star – in Tik Tok.
A social media manager can work: in the office as a full-time SMM specialist, in an agency providing promotion services, or on a freelance basis. The salary of an SMM specialist in Europe will range from 1,500 to 10,000 euros. It all depends on the work experience, the company and the region in which he works.
Where to study for an SMM specialist
The easiest way to master a specialty, and the fastest is online courses. But it should be remembered that in addition to the theoretical base, a workshop is also needed. The profession of an SMM specialist is relatively new, and very promising. More and more companies are moving to digital, and the popularity of social networks continues to grow. Therefore, people who are able to attract potential customers in the world of digital technologies remain in demand.
