The possibilities of social networks have long been appreciated by users from a simple schoolboy to an adult businessman. The development and promotion of pages gives unlimited ways to entrepreneurs and lovers of creative direction. The specificity of Western social networks is openness in terms of usage statistics and segments of registered citizens. But research shows the potential for communication and interaction within social platforms.
- Adult residents have at least two personal pages visited by them daily (about 45% of network customers);
- Approximately 62% of the tested authorized users log into accounts weekly.
When translating data into figures, the volume of possible consumers of advertising and services is striking. It turns out that about 80 million people (teachers, students, mothers and grandmothers, etc. categories) pay sustained attention to a fruitful presence on public virtual platforms. Social networks are simply overflowing with diverse target groups.
Connecting a diverse audience and businessmen who dream of fame, but devote little time to the strategies of their pages, is possible for a skilled SMM specialist. Working with content will certainly please customers with the fruits of success in expanding the reach of the population and increasing subscribers. But not all of them are familiar with the schemes of work through social promotion channels, and some have a distrust of cooperation in a new format.
Those who want to understand the intricacies of strategic impact on a wide audience and gain advantages over competitors can fully trust this article.
SMM — what is it?
Of course, many people have come across this abbreviation, but not everyone knows what it means and what SMM specialists do in general, what social networks have to do with it and why all this is needed. Let’s figure it out.
First of all, let’s decipher the abbreviation: SMM literally means “social media marketing”, and this is a rather vague definition, let’s concretize it. Initially, SMM implies marketing in a broad sense on social media platforms — in social networks, to put it simply; this type of marketing symbolizes working directly with people, as a rule, without direct sales, everything is much more subtle here. SMM implies supplying the audience with content that can influence the consumer decision of a potential client.
Tasks that SMM solves
Alas, even some SMM specialists do not fully understand this, and so do entrepreneurs, so there is a great risk of hiring an incompetent specialist who promises golden mountains. To avoid this, you need to understand what the goals of this type of promotion are.
To begin with, it’s worth figuring out what social networks can bring to you as an entrepreneur, because for all its versatility, this tool is far from universal. Let’s draw parallels.
Here is a simple example: there is a hacksaw for wood, and there is a hacksaw for metal. A hacksaw designed for woodwork cannot cut a piece of metal and it is important to understand this. It is also important to keep in mind that people who promise to cut a piece of metal with a hacksaw on wood, let’s face it, are liars and scammers.
The main task of SMM is to make your brand a part of the daily life of customers and potential customers, to create the brand image you need in their heads, to make it more recognizable. An SMM specialist should interact with potential clients, provide them with interesting content and form a positive impression. For this there are many tools inside social networks: live broadcasts, communication in comments, answers to questions of interest.
Separately, it is worth highlighting the work with a negative reaction, SMM allows you to quickly transform it into a positive one by publicly resolving the issue of a dissatisfied client, this will not only return his loyalty, but also show other clients that your company is ready to meet, solve problems and be present in the life of the audience in every possible way.
Also, a competent SMM specialist is able to influence the audience, encouraging customers to independently spread a positive impression about the brand, for example, in the comments of the same social networks or in personal communication. It works like this: the client feels an emotional connection with the brand – if he feels that the company cares about its customers, it encourages him to defend this brand in controversial situations. In addition, such clients are more likely to advise their friends to use the services of your company, and their activity on your resources in social networks (depending on the specific of the social network) will display information about your brand in the activity feeds of its friends list.
In order to be able to competently solve the tasks described above and brilliantly develop the “face of the brand” in social networks, planning is carried out before the start of SMM work – they form an SMM strategy.
What is an SMM strategy? This is hard work on creating a personal brand/product that needs to be competently promoted on social networks. It is worth noting that this process takes a considerable amount of time: from 2 weeks to a month, because it must be of high quality, clearly thought out and completely rational. It would seem that when running social networks, it is enough to post a photo, write a text to it – that’s it: the audience is interested! But the mechanism for creating high-quality content is much more complicated. Ordinary users use social networks superficially, not even suspecting what a difficult job is behind the creation of a personal brand.
If you decide to form an SMM strategy for your account, you should answer 6 questions that will help you navigate the promotion:
- My audience: who should I sell to?
- My niche: what to choose?
- What can I sell?
- How to do it productively?
- Where and how can I promote my brand?
- What ways can I develop my product?
It’s worth noting that you should answer these questions before contacting account promotion specialists. Only by understanding your preferences on your own, you will be able to achieve the best results.
If you decide to apply to a special agency, you need to understand that a certain specialist is responsible for each job:
– the marketer is engaged in CA and content planning.
– a content manager/copywriter writes posts, creates stories, or makes a content management plan.
– the targetologist sets up ads to promote the profile.
– the designer/visual manager creates a general view of the account and helps with the design.
To create an interesting, useful and visually aesthetic profile, it is important to take into account the work of each specialist, and this will also help speed up the whole process. To get all these turnkey services, you can write to us. Mango-marketing is a company that carries out high-quality SMM promotion and brings effective results to your business.