What is a lead?
What is lead generation? Business is impossible without customers. They should come in a stream, for this many agree to use advertising in search and use such a resource as social networks. For example, in contextual advertising, instant sale is best realized. But social networks are a great way to create deferred sales. This is a feature related to lead generation. It is she who comes to the fore.
We will be happy to explain to you how to generate leads on facebook.
In the field of online sales, there is a different terminology. Then why are many people interested in generating leads on Facebook for business? Business is conducted somewhat differently here. Everything is processed remotely, electronic documents are valid, and, of course, you need to be extremely careful when handling personal data.
So, in modern business, the term “lead” is used. Leads are the contact details provided by potentially interested persons, prospective clients. Usually, the generation of leads through advertising takes place almost imperceptibly for the client. They remain in your contacts, their interest needs to be relentlessly heated.
Facebook lead generation form
Each resource has its own peculiarities in doing business. For facebook, lead generation is considered separately. Facebook has a complete set of tools, thanks to which advertisers receive the right number of applications. Lead generation on facebook is a special resource of Ads manager, it helps to generate applications in the ecosystem itself. This is a simple virtual questionnaire. It is needed as a feedback form. Clients are currently quite familiar with it.
Facebook Instagram’s simple lead generation form is created by you and you choose the questions that the audience will have to answer. Their number and content in the form of lead generation is not limited. This is a good way out, even if you don’t have websites and other landing pages.
How is this option useful for business?
Usually, Facebook’s form of lead generation is mastered quickly. This is a simple way to solve the following tasks:
- Find new email subscribers.
- Add to yourself requests for services.
- Make free services more popular.
- Improve the demand for price calculation applications, etc.
- When sending leads to Facebook email is set up, you will see extensive features;
- Advertising works without a website;
- Operational result. The first applications are possible right on the day of launch;
- Low cost of the lead. This is explained by the ease for the user.
How to create a Facebook Ad with a lead form?
It is not very difficult to run such an ad:
Creating a new advertising campaign using the interface.
Activate “Lead Generation”.
We select the audience settings for ads: we are looking for the city, gender and age of the intended target audience. All this is setting up Facebook ads with generation here in the keys it is written differently, 12 is the number of leads for visitors. If you are only interested in local residents, we find a suitable item.
We are looking for a placement (an ad will be shown here). Unnecessary ones should be disabled, they are automatically enabled.
We make a suitable schedule of impressions, calculate the daily / total budget, solve the issue with the time of disabling ads. If there are fears of unplanned spending, it is better to turn off the budget.
Such a resource as a schedule allows you to facilitate the processing of leads directly during working hours, there is no need to wait all night. The “closing” of a lead in trading is directly related to speed.
And finally, we think over the sequence of displaying ads. There is no need for excessive impressions, everything should be in moderation.
How to improve creativity:
Any form of lead generation is designed concisely. About 20% of the text is left on the image so that Facebook itself does not cut the coverage.
Check the preview of the ad, then potential customers will be immediately visible.
Briefly state the whole point in the very first lines.
Use the option of the item “Automatically show scoring cards first”.
As practice shows, the “More Details” button is the most clickable. It serves as a call to action.
First, the listed settings are made, only then the form is created. This can be done using the following steps:
Click “New Form”. Find the Russian language, give the form a name, allow repost. In the form type, it is better to choose an increase in volume. Provide minimal information, upload a picture, enter the selling title, add a description of the product/service. Add a Call To Action and find user data in the list, they can be selected based on business objectives.
There is also such an option as adding a manual input field. In other words, it is better to make settings painstakingly. The completed form will not be sent if the visitor intentionally does not fill in any of the fields. Then a link is provided.
Now it’s time to set up the “Thank You” page. When choosing where to download facebook leads, make a choice on the full options, with different possibilities. This is a kind of confirmation that the application has actually been sent, it is being made for the user. Several possibilities are also recommended:
Download. The button appears if the client wants to download something in addition to the suggested one.
Website. It is necessary to invite the client for the transition, if there is such a need.
To call. Publish the phone number. Often an impatient client just has to call you.
To complete the editing process, you need to click the appropriate button.
Places where applications are downloaded
How is the Facebook lead generation checked after the settings? Several options are offered to access the available applications:
We go into the ads, click on the leads and take the applications of the desired date.
Then we switch to the business page: Publishing tools – Library of forms.
All this is painstaking, but not difficult work. If you look at it, the generation of leads in Facebook and other resources is carried out in a short time. But to save your time, you can always apply for Facebook lead generation services from Mango-Marketing.