SEARCH ENGINE OPTIMIZATION is a universal and multifactorial development, modernization and promotion of a website, where the main goal is to bring the web resource to the TOP of search results (to the first positions) and increase traffic by the audience involved in performing a useful action. Therefore, the result of SEO optimization and website promotion can be: an increase in search traffic, positions in the TOP of the issue, an increase in the conversion rates of a web resource, the achievement of target indicators and their evaluation using end-to-end analytics systems. The result of complex work is the growth of applications and sales from the website.
Search engine optimization and site promotion consists of the following basic work: analysis, relevance increase, structure and content optimization, code improvement, external factors increase, commercial factors improvement, analytics and metrics systems setup. Mobile adaptation of a web resource, behavioral factors, ease of use of interfaces and page loading speed are also important for the results of work.
OUR SERVICES CONSIST OF:
• Analysis of the site, link profile, target audience, behavioral factors
• Domain name analysis for possible filters
• Analysis of competitors for: link profile, promotion methods, content, usability, structure
• Formation of a list of pages for search promotion
• Work with the visibility of the site in Google according to various search queries
• Collection of semantic core (more than 10,000 phrases) using KeyCollector, Google Adwords, Google tips
• Clustering of the semantic core, distribution of keys across the pages of the site
• Interaction with a copywriter for writing texts. We prescribe text structures (headings and subheadings), LSI phrases, set the desired uniqueness, text density and a list of queries that you want to use.
• Placement of new texts, if necessary, rewriting existing texts according to SEO requirements
• Writing and adding metadata to the site, according to search queries: title, description, H1, keyword. Changing the metadata of existing pages according to key queries.
• Development and implementation of internal linking on the site.
• Optimization of the JC code, CSS of the site and images, checking the display of the site in various browsers
• Reducing server response
• Increasing site loading speed on various devices
• HTML shortening, connection compression
• Optimal caching setup and control
• Checking and eliminating errors in site layout, setting up micro-markup
• Working with robots.txt and sitemap files.xml
• Drafting and implementation of a link building strategy
• Expansion of the site snippet by displaying additional elements and quick links
• Analysis and elimination of errors in Google Search Console and Google Analytics (setting conversion goals)
• Analysis and improvement of behavioral factors: entry points, time on site, number of pages viewed, bounces, CTR and others. Increasing website conversion.
• Conclusion in the TOP positions of the site in Google
• Analytical reports on site positions and work performed every month
• Promotion of sites in Cyprus, Europe, the World.
Create the strategy development
Use the most effective promotion methods. We will follow the plan, as well as introduce new ideas and test hypotheses.
Optimization from all directions
We work on all factors of search promotion: technical, content, link, behavioral, commercial, etc.
Attention to the quality of traffic
We bring target users, transparently track and analyze each transition on request. Reducing bounce rates.
Full analytics in detail
We collect all the necessary statistics and build detailed analytics for each project.
We promote the websites on the following CMS:
As well as on any other content management systems