The abbreviation SMM means Social Media Marketing. A specialist, working in this field, is primarily a strategist. He creates and thinks out a strategy for promoting brands, companies or individuals. Generates unique content that attracts the attention of users. The key skill of a marketer is to choose the necessary tools for a particular case, and do everything to make the company flourish.
What does an SMM specialist do?
The main task of the SMM developer is to gather a target audience of consumers around the object that he is promoting. The main thing is to unobtrusively bring subscribers to action: buying a product, participating in a flash mob, subscribing to content. To do this, the marketer uses various tools:
- Collects and systematizes the information of competitors’ content;
- Writes advertising and informative articles;
- Appeals to opinion leaders for native advertising.
If we take into account the fact that about 80% of the entire population have access to the Internet, and most of them are regular users of various communities, then competent marketing in social networks can take business to a new level. Add new fans to the brand, and increase sales to the promoted company.
The work of the SMM operator includes:
- Analysis and creation of the target audience;
- Collaboration with bloggers;
- Setting up targeted advertising;
- Content filling, text support;
- Evaluation of hypotheses and preferences of visitors, through A/B testing;
- Preparation of a content plan;
- Drawing up the general concept of the account;
- Maintaining the image of a brand or an individual;
- Communication with subscribers.
SMM promotion in social networks helps to achieve the following goals:
- Increased traffic;
- Increase in the number of sales;
- Creating the company’s image;
- Increase brand awareness.
Instagram, Facebook, Telegram, Tik Tok are actively used for promotion. Each social network has its own technical features, as well as its own target audience.
Responsibilities of the SMM Manager
The tasks of a specialist will depend primarily on the company or agency with which he cooperates. In some cases, the responsibilities will be limited to drawing up a content plan, and filling with content (writing articles, ordering illustrations). And sometimes you will have to take on the duties of a targetologist.
The SMM profession does not imply direct sales, the marketer uses other tools. Customers turn to creating content that is important to consumers. Therefore, it is necessary to make the right choice of a social network for promotion. For example, a beauty blogger or beauty salon services, it is advisable to promote on Instagram, and a rising pop star – in Tik Tok.
A social media manager can work: in the office as a full-time SMM specialist, in an agency providing promotion services, or on a freelance basis. The salary of an SMM specialist in Europe will range from 1,500 to 10,000 euros. It all depends on the work experience, the company and the region in which he works.
Where to study for an SMM specialist
The easiest way to master a specialty, and the fastest is online courses. But it should be remembered that in addition to the theoretical base, a workshop is also needed. The profession of an SMM specialist is relatively new, and very promising. More and more companies are moving to digital, and the popularity of social networks continues to grow. Therefore, people who are able to attract potential customers in the world of digital technologies remain in demand.